Post about "Marketing & Advertising"

Web Site Promotion For Small Business Owners

Many small business owners overlook the importance of the Internet for attracting new customers. If the business is a brick and mortar store, the owner may think that the Internet is not a useful tool for attracting local customers. This could not be wrong. Even if a store is only capable of serving a local customer base, it can still market to customers using the Web. In fact, failing to use the Web to find new customers could be driving people straight to the competition.

Almost 80% of people are now using the Internet to research products or services before making a purchase – and the majority of those purchases are made within a 20-mile radius of their home. By developing a presence on the Web, small business owners can build an edge over their competitors and start drawing in more customers.

The first thing you need is a website. If you don’t have the knowledge to do it yourself or the budget to hire a web designer, you can still develop a web presence. Your company’s website can start small, perhaps even with a simple blog page where you post important news and updates about the business. There are many services that provide free blogs, and in many cases, you can spend $10 to purchase your company name as your blog URL, rather than using the blog’s free address.

In terms of content, the most important thing is to get your company name and contact information out there for your audience. The more you can describe your company and its products and services the better, but at the very least start by just making your business known.

Top Benefits of Owning a Home Based Business

The benefits of owning a home based business are opportunities that people now more than ever are taking full advantage of. We are now living in very exciting times due to the world economy never being like it once was. Granted, for some it may be challenging with loss of jobs and high unemployment but, for home based entrepreneurs it is an opportunity to solve many more problems (particularly financial) for everyone who is open while generating massive amounts of money. The following are major benefits that all should take advantage of.1. Liberation/Freedom- This is probably the main reason why most home-based entrepreneurs enjoy their business. It is an opportunity to have full control over your own life. As a home-based business owner, YOU are the boss, thus you can shape your schedule based around your individual lifestyle and ambitions. Time freedom is truly priceless. Just as equally exciting, is the potential financial freedom that it can provide because YOU determine how much you want to earn. This is especially true if you’re in a network marketing/direct sales type of business because it gives the business owner the opportunity to earn residual income.2. Tax Advantages- There is a number of tax advantages when using your home as a place of business. From deductions on home, whether rent or own, to gas mileage, to everything else in between, there is a wealth of deductions for the home-based businessperson. Everything that you use to operate your business is a deduction. Some examples include: phone bill for talking with clients, electricity and internet to power the computer and reach potential clients through e-mail for marketing, gas reimbursement for going to meetings with potential clients, lunch for feeding clients, and this is only the beginning. However, please consult your Certified Public Accountant for a thorough evaluation of which deductions would be considered liable.3. Empowerment- When you own a home-based business there is a whole new level of power that is yours. Compared to being at a traditional job or a traditional “brick and mortar” business, the home-based business entrepreneur does not worry about being told when to eat lunch, when to wake up in the morning to arrive by a certain time, deadlines, employee competence and trust, office politics, large overhead costs, or incompetent bosses. Rather, this privileged entrepreneur has full control over every detail of their life including flexibility with personal life. Granted, for some who are use to being in a “worker bee” mindset all of this control could be scary. Nevertheless, on days when it’s -4 degrees outside, when a child is sick and need caring for, or when paychecks are cut let alone pay raises, having a home-based business is priceless. More importantly, personal growth and development (the key to success) is greatly enhanced as you learn more about your business, others, and yourself.These top benefits are only the tip of the iceberg. Although for many freedom and empowerment in every way imaginable is more than enough. As stated earlier, these are very exciting times where more people are choosing to take full responsibility and control over their lives and a large percentage are choosing to do that through being a home-based business entrepreneur. Consider the limitless opportunities that this growing movement can provide and be a dream achiever. Cheers to the home-based business entrepreneurs!