Web Site Promotion For Small Business Owners

Many small business owners overlook the importance of the Internet for attracting new customers. If the business is a brick and mortar store, the owner may think that the Internet is not a useful tool for attracting local customers. This could not be wrong. Even if a store is only capable of serving a local customer base, it can still market to customers using the Web. In fact, failing to use the Web to find new customers could be driving people straight to the competition.

Almost 80% of people are now using the Internet to research products or services before making a purchase – and the majority of those purchases are made within a 20-mile radius of their home. By developing a presence on the Web, small business owners can build an edge over their competitors and start drawing in more customers.

The first thing you need is a website. If you don’t have the knowledge to do it yourself or the budget to hire a web designer, you can still develop a web presence. Your company’s website can start small, perhaps even with a simple blog page where you post important news and updates about the business. There are many services that provide free blogs, and in many cases, you can spend $10 to purchase your company name as your blog URL, rather than using the blog’s free address.

In terms of content, the most important thing is to get your company name and contact information out there for your audience. The more you can describe your company and its products and services the better, but at the very least start by just making your business known.

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